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Articles

How to Increase Your Sales at Arts and Craft Shows

April 2015

Image Courtsey: ozimanndias8Image Courtsey: ozimanndias8

You have spent numerous hours creating beautiful and meaningful items, spent your money buying a booth and all the accessories you need, and planned all the details to set up an eye-catching table at your next local arts and crafts show. All that work to realize that, ultimately, very few people bought your items and you were left with just the tiredness and a full stock of your inventory.

Seasoned artists who attend these events on a regular basis have mastered the art of not only their craft, but also that of selling. But new artists may be clueless about why their beautiful items didn’t sell like they expected.

Here are a few suggestions to make your next arts and crafts show booth a raving success:

- Come up with a mildly priced piece to be your showpiece. You should have a piece in the most visible area of your booth that causes people to say: “Wow!” That way, you can sell people your skill set and talents just by them looking at it. This will attract many more people by word of mouth. People will often ask you how much the piece costs, and you may end up making your first sale there, if you price it right.

- State which materials you use to create your crafts. People love to learn more about what’s behind each piece of art. Whether it’s a piece of jewelry or a home décor item, people want to know what you used to create it and why. Very few things sell more than a story. Tell them a story, and they will cherish that item even more.

- Cash is old school. Consider taking credit cards. Nowadays there are so many ways for even the smallest vendors to take credit card payments for such affordable rates that you’d be crazy not to take them. If your items are priced over $20, consider taking the plastic as a method of payment, and watch your sales skyrocket.

- Price everything from the start, especially if you are selling a lot of smaller items like earrings. Imagine you having to memorize hundreds of items’ prices and having to tell visitors one by one, hundreds of times a day, what an item costs. Invest in the little price stickers, and put a price on everything. It will save you lots of time, and people will thank you for being upfront about your prices.

Arts and crafts shows can be a great money making opportunity for many artists out there to support themselves while doing what they enjoy doing. If you’re getting started at these shows, take into consideration the information in this article to help you boost your sales and increase your bottom line.

Comments

Thank you for the suggestions. I’m doing my first craft show this coming Saturday.

By Rich on April 19, 2015

Helpful! I’ll attend a few shows first to get a feel for it.

I’ll sell books and jewelry.
Elaine Masters

By elaineomasters@gmail.com on April 30, 2015

Hi.

Please kindly give me information on how I become a vendor at some of these fairs and vendors.

Thank you
J. Sheriff

By Jehangir Sheriff on May 6, 2015

HI! I would like an itinerary of upcoming events and the entry fees for them please? Thanks in advance.

By Suburban Soul on May 13, 2015

What is the most inexpensive app that I can download and use on my cell phone to accept credit or debit payment for my merchandise?

By Yvonne Herring on October 29, 2016

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